Google, googling, googled. We all know how big Google is.
Here is the absolute must-have Google certifications list for 2021.
Google is the world’s most popular platform. For most people, it is a search engine.
For us, as marketers, it is one of the most powerful marketing tools.
Showing your Google certifications to your potential employers and clients will boost your credibility tremendously.
Not only that but all of the certifications below are Free!
The industry offers plenty of free resources. Having them available for free doesn’t compromise their value and credibility. So, start with them first.
A stack of the most popular Google certifications is enough to open marketing doors even for complete beginners.
1. Google Adwords
Valid for one-year professional accreditation.
You need to create a Google Skillshop account and go to Google Ads Certifications.
From there, you will be able to complete any of the following: Google Ads Display Certification, Google Ads Search Certification, Google Ads – Measurement Certification, Google Ads Video Certification, Shopping Ads Certification, Google Ads Apps Certification.
Each one includes a series of videos and tutorials to get you ready for your final exam.
All of the final assessments are 75 minutes, consisting of 46-50 questions, and require a score of 80% to pass, except for the Apps assessment, where you only need 70% of correct answers.
If you don’t make it the first time for some reason and you need to retake the assessment, you will have to wait only one day before you try again
2. Fundamentals of Digital Marketing
There are many introductory digital marketing courses.
Starting with the basics always gives you a good foundation for what you decide to specialize in next.
This one comes from an obviously reputable source, and it’s accredited by The Open University and IAB Europe (Interactive Advertising Bureau).
You can find it on Google Digital Garage.
The Fundamentals course includes 26 modules and 40 hours of video content to prepare for your final exam consisting of 40 questions.
The topics covered in the class are Analytics and data insights, Business strategy, Content Marketing, Display Advertising, E-commerce, Email marketing, Local marketing, Mobile, SEM, SEO, Social Media, Video, and Web Optimization.
I highly recommend starting with this Google certification.
It will open your eyes to the world of marketing, you will get familiar with the language and terms, and it will give you an understanding and a clear idea of what to specialize in further.
Being a marketing Rockstar requires you to know how to market your products and services and read relevant results.
Results from your effort can mean the world in any given field.
Analyzing them is crucial to understanding what your organization is doing wrong or right, what needs improvement, and what works just great.
Google Analytics is one of the primarily wide used tools for analyzing advertising results and website data.
Having this certification will make you look like a valuable addition to any marketing team.
To acquire the certificate, it’s recommended you go through both the Google Analytics for Beginners and the Advanced Google Analytics courses.
To pass the exam, you will need a score of 80%. Once you are confident of your knowledge, you can complete the assessment in Google Skillshop.
If you are at the beginning of your marketing career, Google is one of the best places to start, and it’s ultimately free, which is always a good thing.
If you already have some marketing experience, it is still a brilliant idea to earn these certifications.
The least you can do to get ahead of the competition is complete the above must-have Google certifications list for 2021.
Your efforts can open doors to promotion and more exciting and well-paid positions.
So, what are you still doing here?
Go to Google and start today.
Till next time <3